We were able to get some external feedback on our rough cut video during the open evening. The person we talked to addressed the points of editing, camerawork, performance and general observations. This person got to see the new footage that we were going to put in and included a few comments on the new areas.
Editing
The person that we asked thought that overall, the editing of the rough cut was very good and well synced in time with the music. He did point out that one section of the rough cut was out of time but we were able to sort that out so that everything ran smoothly.
Camerwork
Like the peer feedback we recieved, the person that saw our rough cut on the open evening thought that the pan shots of the trees were a bit shaky. We decided that we would keep these shots in the video because we didn't have enough time to re-shoot and it would be difficult to keep the camera steady on the terrain that we were filming. Because this was only the rough cut, we hadn't been able to include all of our footage for the external viewer to see. Although this is the case, the person that watched our video said that there was not enough variation in the shots but the lighting in the video was good and the new footage that we shot helped by adding more camera angles to the video.
Performance
The feedback that we recieved for the performance was generally positive. This person said that the dance routine and acting was good overall, with it lip synced well although some areas of the dance routine were out of time slightly.
Other
There wasn't many other observations that the external peer brought up apart from the fact that, in the new footage, the people in the video can be seen walking towards a floodlight. After he brought this up, it was explained to him that it could be edited out or in such a way that you cannot notice it. His general impression was that the video was very good and the that the finished product would be good as well.
Thursday, 10 November 2011
External Consumer Feedback
During the open evening, we showed our work to some of the visitors in order to get their external opinions and improvements as to what can be done to it.
editing
one area out of sync
pretty good editing
well synced in time with the music
camerawork
pan shot at the start bit shaky
not enough variety in camera-shots
the lighting in general and the new footage was good
performance
lip syncing good in general
dance routine wasn't always symmetrical although it was good
acting was good
other
for the stuff recorded on open day, walking towards a petrol light.
editing
one area out of sync
pretty good editing
well synced in time with the music
camerawork
pan shot at the start bit shaky
not enough variety in camera-shots
the lighting in general and the new footage was good
performance
lip syncing good in general
dance routine wasn't always symmetrical although it was good
acting was good
other
for the stuff recorded on open day, walking towards a petrol light.
Tuesday, 8 November 2011
Reflection of Amar's feedback
We received a lot of helpful feedback from Amar, who is a technician at our college and is also a professional music video director, for the rough cut of our music video. By having someone like Amar give feedback on our work, we were able to go into more depth with what we needed to change based on his opinions and suggestions. He was able to comment in more depth than other pieces of feedback because he was able to point out areas that needed to be changed and what can be done to change them, rather than general comments and suggestions that we have received.
He said that our introduction was very good because it doesn't reveal too much of the music video and therefore grabs the audiences attention and makes them want to see more. For this introduction, Amar noted that this section runs into the vocals of the song and should be changed into shots of the artist singing. We have listened to this and shot a new piece of footage that includes the artist singing the introduction directly to the camera. This meets Amar's feedback as well as adding to the Goodwin's theory by having close ups to meet the needs of record label.
Like the peer feedback, Amar said that there was need to establish a main singer separate from the dance routine. We sorted this out by shooting the lyrics of the song on a separate occasion, using different costumes, to make the main singer stand out. We also were able to establish the main singer more by filming a new dance routine with her at the centre. This emphasized her lead role within the group because she would now be in the majority of the final video.
Amar said that we should alter the dance routine for each chorus. this would allow the video to progress along with the music rather than having the same clip repeated throughout the video. We managed to resolve this with the extra footage shot on opening evening, by using a variety of camera angles to help make up the dance routine.
On the editing side, Amar thought that it was very good that Ashley had marked up the timeline of the video so that it is easier to edit according to things like the chorus or certain parts of the song. This helped during the editing process because it enabled us to put new clips in according to the marks rather than having to find the right place in the song.
Amar thought that the video was good overall but there should be more performances included to match the genre of the song and that there should be a big climax to signify the end of the song. We think that we have taken this feedback on board and have managed to include more performances and edited the song so that it ends on a climax.
He said that our introduction was very good because it doesn't reveal too much of the music video and therefore grabs the audiences attention and makes them want to see more. For this introduction, Amar noted that this section runs into the vocals of the song and should be changed into shots of the artist singing. We have listened to this and shot a new piece of footage that includes the artist singing the introduction directly to the camera. This meets Amar's feedback as well as adding to the Goodwin's theory by having close ups to meet the needs of record label.
Like the peer feedback, Amar said that there was need to establish a main singer separate from the dance routine. We sorted this out by shooting the lyrics of the song on a separate occasion, using different costumes, to make the main singer stand out. We also were able to establish the main singer more by filming a new dance routine with her at the centre. This emphasized her lead role within the group because she would now be in the majority of the final video.
Amar said that we should alter the dance routine for each chorus. this would allow the video to progress along with the music rather than having the same clip repeated throughout the video. We managed to resolve this with the extra footage shot on opening evening, by using a variety of camera angles to help make up the dance routine.
On the editing side, Amar thought that it was very good that Ashley had marked up the timeline of the video so that it is easier to edit according to things like the chorus or certain parts of the song. This helped during the editing process because it enabled us to put new clips in according to the marks rather than having to find the right place in the song.
Amar thought that the video was good overall but there should be more performances included to match the genre of the song and that there should be a big climax to signify the end of the song. We think that we have taken this feedback on board and have managed to include more performances and edited the song so that it ends on a climax.
Thursday, 3 November 2011
Amar's feedback
We received feedback from Amar, one of the technicians at the college who is also a professional music video director. This professional advice helped because he went into more depth with his comments and suggestions rather than making general statements.
good intro, sets the scene well grabs the attention of the audience. overruns into vocals - change with artist singing
establish the band better at the start, no main singer
more performances before showing the narrative.
chorus/dance routine alter for each chorus
marked up well so that the timeline fits properly
more performances
big climax to end the song
good intro, sets the scene well grabs the attention of the audience. overruns into vocals - change with artist singing
establish the band better at the start, no main singer
more performances before showing the narrative.
chorus/dance routine alter for each chorus
marked up well so that the timeline fits properly
more performances
big climax to end the song
Tuesday, 1 November 2011
Rough Cut Feedback Reflection
The feedback we received was pretty good but a bit contradicting in places but we will take on as much as possible, for example we will include more close-ups which will increase the variety of shots in our video. We will also have a change in costumes, with the dance routine, to have a more varied visual theme throughout our video.
The feedback we received regarding Goodwin's theory of Analysis was generally that we didn't meet the needs of the record label well enough. This means that we didn't include enough close ups of all the dancers and we didn't emphasize the notion of looking well enough. Both of these can be seen as related and can be resolved in the same way. One way to do this is when we shoot the close ups, have the dancers look directly into the camera to give the impression that they are looking at the audience. We could also incorporate them in different ways in order to emphasize the notion of looking further.
For the editing section from the peer feedback, we found that although the fade-in transitions were good, they were used too frequently and that there should be more variation in the transitions that we use. This would be pretty simple to resolve as we can just change the transitions and add new ones if we need to. Some positive feedback we received from our peers was that the reverse shot was good.
The main point of feedback we received for the camerawork was that the shots were as steady as we would have liked. For the still camera shots, this could have been dealt with by using a tripod but because the majority of those shots were outside, making it hard for the tripod to stay steady. As well as that, it was suggested that we should include a larger variety of shots. One good thing that was said about the camerawork was that the pan shots of the woods at the start of the video. It was said that it went well with the theme of the music well and established the scene nicely.
For the mise-en-scene aspects of our rough cut, the main positive points we received were regarding the opening sequence in the woods. The feedback we got back said that the sunlight was used well and the fact that we used natural light in that section rather than artificial light also added to the positive feel of that section of the video. The rest of the feedback we were given were things that we could improve. These were generally small changes that don't need a lot to alter. One of these improvements were about the costumes. Although they were nice, bright and colourful in the opening sequence, there wasn't enough costume changes in the rest of the video. This would help add more depth to the video and add to the links between the lyrics and the visuals from Goodwin's theory. This could be achieved by shooting more footage on another day in order to get the costume changes that we need. Another piece of information that we have taken on board is that we didn't include enough locations in our rough cut. We sorted this out by shooting some more footage, using different locations around the school. The last comment about the mise-en-scene was that we didn't include enough props in our rough cut. Although this is good feedback, we felt that the inclusion of props would go against the video and against the focus of the people in the video.
The final section of peer feedback that we received was about the performance in the rough cut. One of the main pieces of information to take from this is that our peers thought that the dance routine was very good although there wasn't enough of it. Having said that, it was mentioned that there needed to be more lip-syncing along with the lyrics. We have adapted our music video to accommodate this and have shot seperate sequences of some of the people singing along in different locations. This is also to go with the feedback saying that we need to include a lead vocalist and have the dancers as backup dancers rather than the main feature of the music video.
Action Plan
The feedback we received regarding Goodwin's theory of Analysis was generally that we didn't meet the needs of the record label well enough. This means that we didn't include enough close ups of all the dancers and we didn't emphasize the notion of looking well enough. Both of these can be seen as related and can be resolved in the same way. One way to do this is when we shoot the close ups, have the dancers look directly into the camera to give the impression that they are looking at the audience. We could also incorporate them in different ways in order to emphasize the notion of looking further.
For the editing section from the peer feedback, we found that although the fade-in transitions were good, they were used too frequently and that there should be more variation in the transitions that we use. This would be pretty simple to resolve as we can just change the transitions and add new ones if we need to. Some positive feedback we received from our peers was that the reverse shot was good.
The main point of feedback we received for the camerawork was that the shots were as steady as we would have liked. For the still camera shots, this could have been dealt with by using a tripod but because the majority of those shots were outside, making it hard for the tripod to stay steady. As well as that, it was suggested that we should include a larger variety of shots. One good thing that was said about the camerawork was that the pan shots of the woods at the start of the video. It was said that it went well with the theme of the music well and established the scene nicely.
For the mise-en-scene aspects of our rough cut, the main positive points we received were regarding the opening sequence in the woods. The feedback we got back said that the sunlight was used well and the fact that we used natural light in that section rather than artificial light also added to the positive feel of that section of the video. The rest of the feedback we were given were things that we could improve. These were generally small changes that don't need a lot to alter. One of these improvements were about the costumes. Although they were nice, bright and colourful in the opening sequence, there wasn't enough costume changes in the rest of the video. This would help add more depth to the video and add to the links between the lyrics and the visuals from Goodwin's theory. This could be achieved by shooting more footage on another day in order to get the costume changes that we need. Another piece of information that we have taken on board is that we didn't include enough locations in our rough cut. We sorted this out by shooting some more footage, using different locations around the school. The last comment about the mise-en-scene was that we didn't include enough props in our rough cut. Although this is good feedback, we felt that the inclusion of props would go against the video and against the focus of the people in the video.
The final section of peer feedback that we received was about the performance in the rough cut. One of the main pieces of information to take from this is that our peers thought that the dance routine was very good although there wasn't enough of it. Having said that, it was mentioned that there needed to be more lip-syncing along with the lyrics. We have adapted our music video to accommodate this and have shot seperate sequences of some of the people singing along in different locations. This is also to go with the feedback saying that we need to include a lead vocalist and have the dancers as backup dancers rather than the main feature of the music video.
Action Plan
- Film more with the new lead
- Re-film the dance routine so it is more in sync
- Learn the lyrics hope!
- Edit the video
- Done
Rough Cut feedback
Goodwin's theory
Editing
Camerawork
Mise-en-Scene
Performance
- Conventions of dance routine for pop video
- not enough close-ups
- visuals and lyrics contradict themselves
- don't think it works as it's too different
- no intertextuality
- not a lot of notions of looking
Editing
- too many fade-ins, more transitions
- good use of the fade in transition
- jump within footage needs to be sorted
- like the reverse shot
Camerawork
- bit wobbly, could have used tripod more
- use tripod if possible
- need more variety of shots
- liked the panning shot of woods at the start
Mise-en-Scene
- no change in costume
- get more locations
- possible change in costumes needed
- not much use of props
- bright natural light, used well
- good use of sunlight at the beginning
- bright colourful costumes
Performance
- dance routine is good
- routine was brilliant just need more
- not enough lipsyncing
- lip-sync with dancing
- dancers not strong enough for lead vocalist
- get a new lead vocalist and leave the others as back-up/ dancers only
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