VMA awards

Best Pop Video

Katy Perry – Last Friday Night

We choose Last Friday Night because it was our overall favourite of the five we watched, this was because the video had a central storyline which kept it interesting and provided a reason to keep watching. The lyrics closely matched the visuals for example, at the beginning of the video the lyrics describe waking up with a hangover not remembering much from the night before, which is shown through some photos that were posted online this is also voyeurism as it shows elements of the party before you see the full details. There is many close-ups of the artist to advertise the artist and her work, the video also contained a wii with just dance which helps advertise the game and also contained cameos of Rebecca Black and people from Glee which would help attract a wider audience.

The editing in the music video was quite fast paced continuity editing because it followed the story. It also switches between past and present, before and after the party. The titles at the start make it feel like a film or TV programme and advertise Katy Perry and her record label. In the video there is a lot of zoom and panning shots to show you lots of details of the props used etc. They use over the shoulder shots so that Katy Perry is always in the frame. When Katy Perry is dressed up to look like a nerd they film her with high angle shots to make her look inferior, whereas after her makeover they use lots of low angle shots to make her look superior, they also dress her in lots of very bright neon colours to make sure the viewers attention is always on her. The video is very colourful and bright which shows the liveliness of the pop genre, the dancing that is featured also helps this.

We both like this because it’s a new take on a Music Video, it makes it feel like a film and also it’s just funny.