Musicologists often identify the following characteristics as typical of the pop music genre:
- an aim of appealing to a general audience, rather than to a particular sub-culture or ideology
- an emphasis on craftsmanship rather than formal "artistic" qualities
- an emphasis on recording, production, and technology, over live performance
- a tendency to reflect existing trends rather than progressive developments
- much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms
The main medium of pop music is the song, often between two and a half and three and a half minutes in length, generally marked by a consistent and noticeable rhythmic element, a mainstream style and a simple traditional structure. Common variants include the verse-chorus form, with a focus on melodies and catchy hooks, and a chorus that contrasts melodically, rhythmically and harmonically with the verse. The beat and the melodies tend to be simple, with limited harmonic accompaniment. The lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships – although there are notable exceptions.
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