Auteur Theory holds that a director’s film reflects the director’s personal creative vision, as if they are the primary “auteur” (French word for author). In some cases, since the production of the film is part of an industrial process, the author’s creative voice is distinct enough to be seen through all kinds of studio interference and through the collective process.
This theory can be applied to music videos because certain aspects of the auteur’s life experiences, and the kinds of creative visions they will have as a result of those experiences, can be used to form motifs and other creative elements in music videos that not only appeal to a specific audience, but are also unique because they are personal to the director in the sense that no other director will have the exact same creative visions as another.
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