Our Pitch

 For our music video we plan to use The Saturdays' Had it with today, and have the beginning of the music video in a car, with people singing along to the track played on the radio, which then transitions to different, more typically attractive, people singing and dancing in a country park which would be interspersed with clips from the same people dancing on a stage.

For our magazine ad we will use the performers in a glamorous group shot we will take the photo in the drama studio as it has many lights that we can use as well as props. We have chosen to use a group shot as it is a common advert convention for girl bands. the information we will include on our ad is the title of both the album and the artist, the website for our artist, the release date for our album and some other information.

The ideas we've had for our digipak are to have another group shot on the front cover to illustrate our artists, then on the back we will have many different shots of our group on the back cover as well as the special features listing.

All of products will have a theme of a concert/ stage to make sure they will be associated with each other. The music video will contain at least one costume change.

The genre we are using for our video is pop which means that we need to have a kind of dance routine, have lots of close-ups of the artist. To meet goodwin's theory, we will have lots of close-ups which will fulfill the record labels requirements, the dance routine and the girl group come under the genre conventions. To make the visuals match the audio we will change the cut length and speed to match the song speed, we will have lots of close-ups and various solo shots of the girls to fulfil the notion of looking. The way our video will start will be very similar to the opening of wayne's world when they're in the car singing bohemian rhapsody.



After completing our project, we decided to look back at our pitch and see what had changed, most of our pitch wasn't realised in our music video project, as the only thing that has stayed consistent throughout our project was the idea for the special features listing and the way our video was edited.