Magazine Advert Analysis

These are examples of magazine adverts. The first one is from another media group at the college whilst the other two are from actual music groups.

This first advert is from another media group at the college. Compared to the other two featured, there is a lot less information on the advert, with just the artist, the song name and some retailers on the page. This is a good basis for our magazine advert because it shows the minimum of what we can include.

On this magazine ad, there is a simple shot taken from their music video with the information below it. I think that the group that made this used too many fonts on their magazine ad, making it harder to read. For our magazine, I think we should only use one or two different fonts so that the audience can recognize the theme throughout the advert. I think that the image used in the advert is very effective because of how it has been edited. Because the image has been blurred, you know that it is from the music video but it also has a more commercial feel that can be a significant aspect of all their magazine ads in the future.

The second advert is for the Gorillaz tour. Because of this, some conventions of album magazine ads won't be present but some aspect will still be comparrable. A lot more information is on this advert that the Bruno Mars, as well as a seperate advert for a competition giving away tickets for the event. There is a large amount of colour contrast, using dark colours for the images of the group and a light background when displaying the information for the tour. This makes it easy to read and to understand the information. Because the group is in a dark light, it gives a mysterious feel which could represent a surprise at one of the group's event. The layout of this advert is good and could be something that we can base our magazine advert around. The band logo is bright enough to stand out agains the image making it instantly recognisable to any fans that they have. For our magazine ad, I think that having the information below the image rather than on it would be beneficial because it stands out more, doesnt restrict the amount of information that can be included so the image isnt blocked and doesnt take the interest away from the background information.

 The final advert is for the foo fighters. This magazine advert has a similar layout to the other two with the image on top with the main information below, making it easier to read. This advert is pretty basic, leaving out pieces of information such as the price of the albums and where it is available to buy. It does however, have a release date and the different formats that it can be gotten from. Also on the advert is an insight into some of the songs on the album. This would benefit potential buyers because they would be more likely to buy it if they know what songs are on the album than if they had to wait until they bought it to find out. Because of the logo of the band, all the information is easy to read and stands out. This doesnt apply to all groups so when we are making our magazine advert, we will have to be careful as to not block out any of the logo or the image that we might include on the advert.