Reflection of Amar's feedback

We received a lot of helpful feedback from Amar, who is a technician at our college and is also a professional music video director, for the rough cut of our music video. By having someone like Amar give feedback on our work, we were able to go into more depth with what we needed to change based on his opinions and suggestions. He was able to comment in more depth than other pieces of feedback because he was able to point out areas that needed to be changed and what can be done to change them, rather than general comments and suggestions that we have received.
He said that our introduction was very good because it doesn't reveal too much of the music video and therefore grabs the audiences attention and makes them want to see more. For this introduction, Amar noted that this section runs into the vocals of the song and should be changed into shots of the artist singing. We have listened to this and shot a new piece of footage that includes the artist singing the introduction directly to the camera. This meets Amar's feedback as well as adding to the Goodwin's theory by having close ups to meet the needs of record label.
Like the peer feedback, Amar said that there was need to establish a main singer separate from the dance routine. We sorted this out by shooting the lyrics of the song on a separate occasion, using different costumes, to make the main singer stand out. We also were able to establish the main singer more by filming a new dance routine with her at the centre. This emphasized her lead role within the group because she would now be in the majority of the final video.
Amar said that we should alter the dance routine for each chorus. this would allow the video to progress along with the music rather than having the same clip repeated throughout the video. We managed to resolve this with the extra footage shot on opening evening, by using a variety of camera angles to help make up the dance routine.
On the editing side, Amar thought that it was very good that Ashley had marked up the timeline of the video so that it is easier to edit according to things like the chorus or certain parts of the song. This helped during the editing process because it enabled us to put new clips in according to the marks rather than having to find the right place in the song.
Amar thought that the video was good overall but there should be more performances included to match the genre of the song and that there should be a big climax to signify the end of the song. We think that we have taken this feedback on board and have managed to include more performances and edited the song so that it ends on a climax.