Tuesday, 1 November 2011

Rough Cut Feedback Reflection

          The feedback we received was pretty good but a bit contradicting in places but we will take on as much as possible, for example we will include more close-ups which will increase the variety of shots in our video. We will also have a change in costumes, with the dance routine, to have a more varied visual theme throughout our video.

          The feedback we received regarding Goodwin's theory of Analysis was generally that we didn't meet the needs of the record label well enough. This means that we didn't include enough close ups of all the dancers and we didn't emphasize the notion of looking well enough. Both of these can be seen as related and can be resolved in the same way. One way to do this is when we shoot the close ups, have the dancers look directly into the camera to give the impression that they are looking at the audience. We could also incorporate them in different ways in order to emphasize the notion of looking further.
          For the editing section from the peer feedback, we found that although the fade-in transitions were good, they were used too frequently and that there should be more variation in the transitions that we use. This would be pretty simple to resolve as we can just change the transitions and add new ones if we need to. Some positive feedback we received from our peers was that the reverse shot was good.
          The main point of feedback we received for the camerawork was that the shots were as steady as we would have liked. For the still camera shots, this could have been dealt with by using a tripod but because the majority of those shots were outside, making it hard for the tripod to stay steady. As well as that, it was suggested that we should include a larger variety of shots. One good thing that was said about the camerawork was that the pan shots of the woods at the start of the video. It was said that it went well with the theme of the music well and established the scene nicely.
          For the mise-en-scene aspects of our rough cut, the main positive points we received were regarding the opening sequence in the woods. The feedback we got back said that the sunlight was used well and the fact that we used natural light in that section rather than artificial light also added to the positive feel of that section of the video. The rest of the feedback we were given were things that we could improve. These were generally small changes that don't need a lot to alter. One of these improvements were about the costumes. Although they were nice, bright and colourful in the opening sequence, there wasn't enough costume changes in the rest of the video. This would help add more depth to the video and add to the links between the lyrics and the visuals from Goodwin's theory. This could be achieved by shooting more footage on another day in order to get the costume changes that we need. Another piece of information that we have taken on board is that we didn't include enough locations in our rough cut. We sorted this out by shooting some more footage, using different locations around the school. The last comment about the mise-en-scene was that we didn't include enough props in our rough cut. Although this is good feedback, we felt that the inclusion of props would go against the video and against the focus of the people in the video.
          The final section of peer feedback that we received was about the performance in the rough cut. One of the main pieces of information to take from this is that our peers thought that the dance routine was very good although there wasn't enough of it. Having said that, it was mentioned that there needed to be more lip-syncing along with the lyrics. We have adapted our music video to accommodate this and have shot seperate sequences of some of the people singing along in different locations. This is also to go with the feedback saying that we need to include a lead vocalist and have the dancers as backup dancers rather than the main feature of the music video.

Action Plan

  • Film more with the new lead
  • Re-film the dance routine so it is more in sync
  • Learn the lyrics hope!
  • Edit the video
  • Done

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